The New CropMetrics App

Featuring Virtual Predictor, coming May 2019

NORTH BEND, NEBRASKA— CropMetrics, the leader in precision irrigation solutions, today announced its revolutionary Virtual Predictor technology, which allows growers working with a CropMetrics Partner to create a custom irrigation plan that looks several days ahead into the future, predicting exactly how much irrigation will be needed, and where the water needs to go.  The technology uses data science to complement and extend the use of in-field sensors.

Virtual Predictor is part of the unique CropMetrics solution– field-based Sensors, world-class Science, and expert local Support— offering unparalleled service to users.  Virtual Predictor will be available through the new Cropmetrics mobile app, which represents the state of the art in both usability and functionality.   The new app will be released in May 2019.

A custom Irrigation plan that looks out several days

CropMetrics now delivers even more irrigation confidence via data-driven irrigation forecasting, adding advanced data science and experience with crop, soil, and water dynamics to enhance irrigation timing and spatial recommendations.  Virtual Predictor gives a clear forecast of future irrigation events and can do so either with or without the use of soil moisture probes.   

Virtual Predictor harnesses the power of hyperlocal custom field modeling provided by a partnership with the Iteris ClearAg IMFocus platform. “We are excited to integrate ClearAg’s IMFocus platform with the CropMetrics irrigation decision support system,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. “By enhancing the CropMetrics in-field sensors and support system with IMFocus, growers now have access to greater efficiency, sustainability, and productivity for their crop watering and yield operations.”

CropMetrics Founder Nick Emanuel agreed, adding: “Virtual Predictor is exciting new technology that allows us to look forward and forecast how much moisture is in the soil, and how much you’ll need to irrigate. We can accurately identify what is happening now with sensors in the field and better understand what is coming next with Virtual Predictor. As a grower myself, I know that making the right decision about irrigation makes a huge difference in profitability—not only in using less water, but in getting better yield and return for my other inputs.”

A New Messaging Layer to keep you and your Advisor on the same page

The new release of the CropMetrics mobile app, VO Grow is a full refresh of the experience,  providing a grower with an intuitive and rapid view of what matters for irrigation– now and in the future– for all of their fields in one easy-to-read interface.   

Along with the clean new look and feel, the updated app allows the grower to get information they need faster.  The app has a new communication layer that allows the grower and trusted advisor to message effectively, making sure both are on the same page for important irrigation planning.   The combination of Virtual Predictor and the messaging layer makes it possible for a grower and a CropMetrics partner to update the irrigation plan quickly to take advantage of changing forecasts.


“The messaging capability really helps the trusted advisor and the grower to get aligned and stay aligned” said Jeff Miller, CropMetrics Partner and owner of Forefront Agronomy in Lubbock, TX.

Over 90% Client Retention Rate

“We have an over 90% retention rate with our clients because we deliver them value year after year.  In the months ahead you’ll see more announcements from us as we continue to accelerate the use of a data science engine to power our solution to growers and their trusted advisors, allowing our growers to capture more profit per drop.”– John Gates, Chief Science Officer

Call your local advisor today

Call your CropMetrics Rep today to get more information about the New CropMetrics App and how it can help  you make more profit per drop.