CropMetrics CEO Lee Addams recently joined Tim Hammerich on the Future of Agriculture podcast. Lee shared his passion for improving water irrigation efficiency as well as water sustainability. He describes how he became interested in water irrigation and what led him to work with CropMetrics. He explains how the CropMetrics system works and how it can benefit growers. Lee also discusses what it looks like when a farmer is interested in precision irrigation and how they can help lead them through the technology adoption process.
“It’s what’s happening to 12, 18, to 24 inches under the ground that you don’t see. That’s what’s affecting what water your crop is needing right then, at the moment.” – Lee Addams