NORTH BEND, NE – January 14, 2018 – CropMetrics – the leader in precision irrigation software and analytics, and developer of the Virtual Optimizer platform – today announced that John Gates, Ph.D., has joined the Nebraska-based company as Chief Science Officer.
“I’m pleased to welcome John into a leadership role at CropMetrics,” said Lee Addams, Chief Executive Officer of CropMetrics. “Our growers ultimately focus on value and return on investment, and John’s experience will strengthen our efforts to help growers optimize profits across all their inputs, and will enhance our interactions with key partners.”
“John brings a strong background in both water dynamics and data science, and I’m excited about working with him to enhance the CropMetrics platform”, added Nick Emanuel, Chief Technology Officer.
Previously, Dr. Gates has been in a scientific leadership role at The Climate Corporation (now part of Bayer Crop Sciences) leading water and nitrogen modeling as a key developer of the Climate FieldView platform’s fertility management tools.
A native of Arkansas, he holds a Ph.D. and M.Sc. from Oxford University (Geographic Sciences), and a B.Sc. from the University of Arkansas (Mathematics). He is the author of more than 40 publications and 8 patents (granted and pending) in the water, irrigation and digital agronomy space, and is a Fellow of the Daugherty Water for Food Global Institute at the University of Nebraska.
“CropMetrics is an inspiring organization for me: a pioneer in precision irrigation that has roots on the farm, top-notch agronomy, and a high degree of earned customer trust in the field,” commented Dr. Gates. “As a scientist passionate about both digital ag innovation and crop water management, the fit could not be better. I look forward to contributing to the CropMetrics technology portfolio.”
Founded by farmer/irrigators, CropMetrics has helped growers irrigate confidently, profitably and sustainably since 2009, developing an agronomic-focused software and services platform which includes Virtual Optimizer and CropMetrics Variable Rate Irrigation. The extensive network of CropMetrics dealers and other partners helps deliver an integrated CropMetrics solution – helping producers and their trusted advisors realize the promise of irrigation: increased water use efficiency, improved yields and maximized profitability. Visit CropMetrics at www.cropmetrics.com, Twitter,LinkedIn, and Facebook.