CropMetrics Selects Iteris ClearAg for Enhanced Irrigation Management

ClearAg Custom Field Modeling Data Now Available to Growers Across U.S. Irrigated Acres

  • Partnership uses hyperlocal custom field modeling and machine learning technologies to enable advanced decision support for growers through the CropMetrics platform
  • Access to ClearAg “smart content” will provide critical support to irrigation management and scheduling for irrigated production for commodity crops in the Central Plains and throughout the U.S.
  • Deal marks growing adoption of predictive modeling within irrigation management industry

SANTA ANA, Calif.–(BUSINESS WIRE)–Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, and CropMetrics, a leader in precision irrigation management, have announced the addition of Iteris ClearAg® smart content to CropMetrics’ irrigation management platform.

CropMetrics users, which include farmers and growers across the Central Plains and throughout the U.S., will now be able to access hyperlocal custom field modeling information based on Iteris’ state-of-the-science soil and weather data sets.

“We look forward to driving further value for CropMetrics’ dealers, other partners and grower customers with ClearAg’s hyperlocal custom field modeling,” said Nick Emanuel, founder and chief technology officer of CropMetrics. “Iteris’ ClearAg modeling technology enables our users across the Central Plains and

throughout the U.S. to help with irrigation management and scheduling. We are excited that we can further strengthen our data-driven platform, allowing growers even more tools to optimize their irrigation practices.”

“We are excited to provide a valuable subset of ClearAg’s environmental and atmospheric content on a software-as-a-service basis to CropMetrics users throughout the U.S. irrigated acres,” said Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris. “By integrating ClearAg’s smart content, CropMetrics can now offer effective, accurate irrigation management and scheduling that complements its in-field data collection.”

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit for more information and join the conversation on TwitterLinkedIn and Facebook.

About CropMetrics, Inc.

Founded by farmer/irrigators, CropMetrics provides precision irrigation management tools as part of an advanced agronomic solution. Since 2009, CropMetrics has helped farmers irrigate confidently, profitably and sustainably through software and services including Virtual Optimizer and CropMetrics Variable Rate Irrigation. The extensive network of CropMetrics dealers and other partners provides a critical link for CropMetrics solutions and growers and their trusted advisors. The seamless integration of these services is key to helping producers increase water use efficiency, improve yields and maximize profitability. Visit CropMetrics at www.cropmetrics.comTwitter,LinkedIn, and Facebook.




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